Imagine this, a poster with a car whose headlights dim when you look at it — fantasy or reality? For a Volvo advertising campaign, Innocam was commissioned to portray that Volvo’s headlights respond to people to reduce glare. Together with the advertising agency, they found a solution in specific facial recognition software and Axis F44 IP cameras. The bright light from the headlights dims as soon as someone turns their attention to the Volvo bus shelter poster — a striking example of Innocam’s creative solutions.
What is an IP camera?
An IP camera gets its name from the abbreviation of Internet Protocol. It sends images via the internet to be viewed on a computer or smartphone, regardless of the location.
Different than others
“There are large numbers of suppliers of IP cameras,” says Krijn Smulders of Innocam. “You can safely speak of a saturated market. That is why we work a little differently than others. We are happy to assist you with specific questions and assignments that bring just that little bit of extra problems. And we always strive to use cameras where they add value. An IP camera can be a fairly nonsensical gadget, offer a false sense of security or unnecessarily endanger people’s privacy.”
Innocam started in 2010, around the time when IP camera technology was on the rise. Over the past decade, the company has grown into a specialist in several applications of this technology. Krijn Smulders illustrates how varied the field of work is with examples from daily practice and claims: “We lug batteries, solar panels and suitcases through meadows. We climb up or down with our equipment. For example, to the bottom of the sea lock in IJmuiden to keep an eye on safety during maintenance work. You just walk at a depth of 15m over cobblestones that were laid more than 120 years ago.”
Bundling of specialisms
“At Innocam, we like to work together with other specialists,” says Krijn Smulders. “That brought us into the KLM hangars, between the aircraft, to measure emission values. Or in the pool of the national water polo teams to analyze the training sessions. We place time-lapse cameras and fly drones from our colleagues at DroneAddicts, to make the most fantastic promotional films together. Our cameras contribute to a piece of reflection at the end of a construction project so that the next time you can work even more effectively. We use advanced software to count vehicles and analyze whether cyclists should not drive too close to each other. We gaze at growing mushrooms and report when someone has succeeded in hitting a ‘hole in one’. We come to places where many people will never go. That is a privilege and ensures a lot of fun at work. It gives a nice look behind the scenes at the various specialisms we have in the Netherlands and Belgium.
